Whether it is residential or commercial, the cleaning industry is among the most essential services in demand. But, at the same time, it also has a lot of competition, so small cleaning businesses may face difficulty growing.
However, if you are willing to put in the effort with the right strategies, you can help grow a cleaning business to heights. Read on to know what are the ways to make your business shine.
14 Ways To Grow A Cleaning Business
1. Branded Vehicle, Logo, and Uniform
To grow a cleaning business, you need to make more people aware of your business and gain their trust. And that is what branding does for you.
Once you have started your cleaning business, make it a brand by attaching your unique set of values, standards, and a clear business motto for your company to stand out. That is how people will know and remember you.
As a part of branding, make sure you have an inviting logo for your brand, along with uniforms for your staff and branded cleaning trucks.
Image credit: Monster Steamer & Air Duct Cleaning
That helps build your impression in front of your current and potential customers, while also reflecting professionalism which is very important to build trust.
Moreover, not to mention, your uniformed staff and truck will act as a medium for marketing wherever you go.
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Create a Professional Website
Although a website is a must when you start a cleaning business, if you haven’t had it yet, now is the time to make it and allow your business to grow.
Image credit: Monster Steamer & Air Duct Cleaning
Nowadays, when people have switched online, a website is the very first thing people browse when needing any service. A website acts as your brochure online that will give all the details about your business and make your digital presence.
So, select a domain and hosting for your cleaning company and make sure you have a well-designed, professional website that is easy to use and showcases all the services you provide.
Here are some tips:
- Keep the design clean and organized,
- Provide an easy-to-navigate menu,
- Embed google maps,
- Make it easy to get a quote,
- Place Engaging Photos & Video
- Have a clear call to action/s
- Show achievements, experience, etc.
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Search Engine Optimization (SEO)
Just making a website won’t be sufficient, you also need to optimize it to grow a cleaning business. SEO is a method of optimizing your website to get higher rankings on Google search results whenever someone searches for any cleaning service.
Your site can only have traffic when it becomes visible first, and that’s what SEO does. You can use local SEO to target the searches specific to your geographic location.
You can hire a marketing agency to help you make the best out of SEO and get you the most traffic to grow.
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Google My Business
As you use SEO, it is also essential to claim your business in Google My Business and other local listing directories like Yelp, YellowPages, HomeAdvisor, etc.
These are the listings of businesses in your local area so when people search for any cleaning business in your area, they can get your details to contact.
Keep your profile up-to-date with the correct company name, phone number, website URL, local address, photos, etc. Learn to manage your business in Google Business Profile to grow a cleaning business and get more customers.
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Social Media Marketing
Cleaning is a service that needs visuals to prove its efficiency, and you can make the best use of social media to do that. Build a profile on the right social media channel/s (that are most used by your audience) and start engaging people with your business.
Social media comes with numerous benefits: it helps your business get visible among your audience online, promote your services, interact with people directly, etc.
Image credit: Clear Choice Janitorial – Pinterest
You can use it to show promotions, provide cleaning tips, and post before-after images and videos. That will help people connect with your business and get you more leads by generating their interest.
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Content Marketing
To grow a cleaning business, you need to also establish yourself as an expert in your niche and there is nothing better than content creation to showcase your expertise.
Image Credit: Xtreme Cleaning
Cleaning is among the common chores in everyday life. You can easily help people find cleaning-related solutions to their problems, tips, and tricks to make their life easier through engaging and helpful content.
You can choose content in any suitable form: images, blogs, videos, etc. Your content marketing strategy depends on the interest and type of content your audience consumes.
Genuine content will help you gain the trust of your readers and will eventually market your services indirectly by showing you as an industry expert.
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Cold Calling
You can call your potential customers (with no prior contact) to promote your cleaning services through cold calls to grow a cleaning business. If done well, this can be effective for getting you new cleaning clients or at least booking a demo meeting with them over a call.
But a cold call needs to be planned well to convince the other person and make their interest in your services. You have to research your potential clients and make a calling list. Prior research helps make the calls customized for them.
When you have a list with you, be prepared with a general script to help direct the conversation. But be flexible as per the receiver’s needs while talking and try to focus on their pain points to help connect with them and then, promote your services. Apart from calls, you can also send SMS likewise.
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In-person Marketing
In addition to cold calls, you can also try door-to-door marketing to grow a cleaning business. One of the biggest benefits of this method is that it helps you meet people in person and gives you complete control over the conversation.
Because you can read their expressions and body language, you can adjust your tone accordingly and help convince them of your services.
You can target your local households and reach out to them in person to see if they need your cleaning service.
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Targeted Direct Mail, Flyers, and Door Hangers
When it comes to targeting local areas for promotion, traditional marketing can help. Despite the world getting digital, people like to receive personalized and promotional direct mail and flyers in their mailboxes.
Image Credit: Marino Cleaning Services – Pinterest
A catchy design with clear details printed on high-grade paper helps them not just get aware of your business but also save them when they need to hire one.
One more good thing about printed advertising is that it has high recall rate than digital mediums.
To take this a step ahead, you can research your local people and send them personalized mail and door hangers to make it more customized and build better relationships.
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 Email Marketing
Make sure you have the email IDs of your current clients. Email marketing has proven to provide the best ROI if used properly to grow a cleaning business.
Write engaging emails to target your current clients to retain them by sending promotions, referral offers, seasonal discounts, or even tips and tricks for cleaning.
Make sure you add a call to action and personalize each email to help it get read by them instead of getting ignored.
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Google Ads
It is a popular platform to advertise your business online. It helps reach your target audience way faster than any other medium through PPC (pay-per-click) advertising.
If you know how to write an effective Google Ads copy by targeting the right people at the right time, as per your desired budget, you can get the best return on your investment to grow a cleaning business.
You can hire a marketing agency for your cleaning business to advertise your business online for better results.
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Online Reviews and Testimonials
One thing that can have a significant impact on your growth is your reputation online. And that is built through reviews and testimonials.
Online reviews of services are the major factors in a buyer’s decision. And if you want to generate maximum leads, reviews have to show that to your potential clients.
Image Credit: Xtra Touch Carpet Care
You can request your current and previous customers to post a review and ratings on various platforms so that you can increase the credibility to grow a cleaning business.
And once you get them, don’t forget to showcase them on your website and social media platforms to drive more customers.
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 Referral program
One step ahead of reviews is referrals for your business. No matter how digitalized is the world now, word-of-mouth is still one of the effective ways to market/promote your business and get loyal leads.
You can make a referral program for your current customers and offer them incentives in the form of discounts if they can bring in a successful new client for you.
A referral program not only gets you new customers but also helps retain the current ones through incentives.
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Local Networking
For any business to grow, networking and collaborating with the right people plays a major role. You can find cleaning-related events and groups that you can become a part of and get an opportunity to connect with many successful people that can help grow a cleaning business.
You can even team up with some related businesses and refer each other’s services to your clients. For example, you can connect with contractors or home builders to provide cleaning services post-construction.
You can also connect with property managers to help maintain their properties through your cleaning services. Or you can even try cross-marketing to combine your efforts and get a wider reach.
Apart from that, there are many online associations where you meet new connections related to your cleaning industry.
Summing Up,
A major part of growing a cleaning business is how you market your services. The above strategies focus on promoting your business on different levels. By creating a brand for your cleaning business, you can get recognition.
Building an online presence through website, SEO, local listing, and social media helps widen your reach.
Promoting through print ads and PPC helps you increase your revenue in a very short time. Reviews, referrals, and content make your business trustworthy. And lastly, networking helps you build new connections to help you grow.
